Social media: Build your brand and effectively communicate complex messages

11 June 20249:30am - 11:30am

Mental health
Professional Practice

From £30 +VAT

Webinar

Social Media has changed the way we do things. As experts (especially those who are self-employed) we are expected to have a social media presence, and it is also the cheapest way to build a brand. Furthermore, due to the popularity of social media platforms there is an expectation that all organisations (including the BPS) may be on there.

However, there is a huge difference between content that influencers (and even journalists) create, and that which experts may wish to impart, much of which we would all agree cannot be done in 60 secs and shouldn't really be done as a "soundbite". As soon as you and your content is on social media, you are then open to a misreading of your message which could in turn lead to trolling. Sometimes, you can even be mis-quoted. You may also find that you are "drawn into" the need to post anything and everything – rather than focusing on your area of expertise or focus.

This webinar looks at how we can construct a message we are happy with on social media platforms, as well as explore the problems that we may face in the light of a mine(mind) field of misinformation, competition and comparison.

Social media can be a powerful tool to grow, but they do not need to become a burden, nor a hindrance to the quality of our work.

Target Audience

This webinar is suitable for:

Current or aspirational self-employed or freelance psychologists who are looking to build their brand
Psychologists looking to build a brand for media work
Psychologists who are being asked to use social media, for a variety of reasons including to promote ourselves, to support promotion of training, events or materials you are delivering or collaborating on
Psychologists who have released books (and are now being asked to "market" them)
Anyone looking for a better grip on their social media handles

This webinar is suitable across all domains of psychology, and all stages of career.

There are no pre-requisites to attending this webinar, although it helps if you are familiar with and have a presence on some social media.

Learning Outcomes

By the end of this two-hour webinar, participants will:

Understand and be able to explain how to create a brand (your key message; your main mission) without compromising your academic integrity
Be able to explain the key differences between the main platforms (e.g. Facebook, Instagram, Tiktok, Twitter, LinkedIn), including functionality. Learners will begin to understand algorithms used in such social media.
Understand some ways to make social media "pretty" e.g. the use of canva, captions, creating videos and reels, as well as how to schedule posts
Be better equipped to manage trolls, "comparissonitis" and when you don't get likes!
Explore psychology in the media and recognise how you want to use the media – e.g. to promote your work or to promote yourself (both are ok!)…and what to do when you disagree with a journalist/you've been misquoted, plus the importance of the "disclaimer"
Be aware of and begin to explore other forms of content creation a podcast/YouTube Channel/Blogs/Forums/Books
Be able to recognise and explain the value of getting a PR team

Presenter

Dr Audrey Tang CPsychol

Dr Audrey Tang is a Chartered Psychologist (British Psychological Society), and award-winning business author with a focus on practical tools for wellbeing. She hosts podcast 'Retrain Your Brain for Success', and The Wellbeing Lounge on NLiveRadio (2nd place/Silver "Female Presenter of the Year 2022 in the Community Radio Awards), presented shows on DisruptiveTV, and provided psychology contribution to Channel 4's "Don't Diet Lose Weight", and The Chrissy B Show (Sky). She offers expert comment as a psychologist spokesperson both academically and through TV, Radio and published media in the fields of mindfulness, resilience, leadership and wellbeing.  

Audrey is a qualified teacher (QTS), CPD accredited trainer, Leadership Development coach (ICF), and FIRO-B (relationship) profiler.  As well as her workshops (webinar/in person) and coaching practice, she is a long time advocate for boosting mental and emotional fitness within the community through her work with CLICK Arts Foundation (Formerly CLICK Productions which she founded in 1993) offering opportunities to build confidence, boost self value and learn new skills through shows and performing arts driven events.

This webinar will be delivered on Zoom via BPS Learn. The link will be available to registered learners on BPS Learn, and it will also be emailed to everyone registered.

Cost

Price: £50.00 (+ VAT)
Members: £30.00 (+ VAT)

Register

The webinar is available to book until 9:30 on 10 June 2024. Places won't be available after this point and only those registered will be allowed into the session.

Already registered? Visit BPS Learn to get your link to join the webinar.