Selecting your particular Specialism and Knowing your Market
- Independent Practitioners
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About
Find Your Focus: A Marketing Strategy to Move your Independent Practice Forward without Overwhelm
Determining a marketing approach for a psychology practice is not typically taught on Psychology courses. This can mean that, despite being skilled psychologists, we feel out of our comfort/competence zone when it comes to promoting our approaches and psychological capabilities to potential clients. Specialising can help us develop our authority and beat the overwhelm associated with marketing
Learning Outcomes: This webinar and supporting material will help you to:
- Define your specialism
- Work out who your ideal client is
- Begin planning a practice that serves you and your clients effectively
Registration
Registration is available online only.
This event is only open to Members of the BPS.
| Registration Fees (Incl. VAT at 20%) | |
|---|---|
| BPS Concession Member |
Free of Charge |
| SGIP Members | Free of Charge |
| BPS Member | £36 |
Returning Customers (members and non-members)
In order to register for the event you will need to sign in using your BPS website log in details.
We have implemented a new Membership Database and if you haven't received your pre-registration email you will need to request your unique registration link.
Once you have the link, you can complete your registration on our portal.
Once you have registered on the portal please use your username and password to log in and register for the event.
If you have forgotten your log-in details, you can reset your username or password here.
Non-returning customers (members and non-members)
If you are not a returning customer, you will need to create your BPS account on the portal. The process is straightforward and takes just a few minutes.
Once you have registered on the portal please use your username and password to log in and register for the event.
Programme
Find Your Focus: A Marketing Strategy to Move your Independent Practice Forward without Overwhelm
Determining a marketing approach for a psychology practice is not typically taught on Psychology courses. This can mean that, despite being skilled psychologists, we feel out of our comfort/competence zone when it comes to promoting our approaches and psychological capabilities to potential clients. Specialising can help us develop our authority and beat the overwhelm associated with marketing
Learning Outcomes: This webinar and supporting material will help you to:
- Define your specialism
- Work out who your ideal client is
- Begin planning a practice that serves you and your clients effectively
Speaker
Chair - Christine Hamilton, Chair of the Special Group of Independent Practitioners (SGIP)
Speaker - Dr Rosie Gilderthorp, Clinical Psychologist and Founder of Psychology Business School