Attraction explained: The science of how we form relationships

25 June 20246:00pm - 8:00pm
  • Relationships and romance
Free (registration required)
Couple on a date in a cafe
In person
East of England Branch

The BPS East of England Branch in partnership with the School of Psychology and Sport Science at Anglia Ruskin University are delighted to host a networking event and talk with Professor Viren Swami .

The event will be held at 18:00 on Tuesday 25 June at:

  • Lab 109
    Anglia Ruskin University
    East Road
    Cambridge
    CB1 1PT

About the event

When it comes to relationships, there's no shortage of advice from self-help 'experts', pick-up artists, and glossy magazines.

But modern-day myths of attraction often have no basis in fact or – worse – are rooted in little more than misogyny.

In this talk, Prof Viren Swami, one of the world's leading experts in the psychology of romantic attraction, debunks these myths and draws on cutting-edge science to provide a ground-breaking and evidence-based account of relationship formation.

He'll present a very simple idea: that there are no 'laws of attraction', no foolproof methods or strategies for getting someone to date you.

But this isn't to say that there's nothing to be gained from studying attraction.

Based on science rather than self-help clichés, Prof Swami looks at how factors such as geography, physical appearance, reciprocity, and similarity affect who we fall for and why.

Register to attend now

About our speaker

Viren Swami is Professor of Social Psychology at Anglia Ruskin University, where he is co-Director of the Centre for Groups and Societies, and Adjunct Professor at Perdana University, where he is Director of the Centre for Psychological Medicine.

His research is focused on body image, mental health, and the benefits of being in nature.

He is ranked in the top 2% of the most-cited scientists in the world and is the author of over three hundred academic papers and three books, including Attraction Explained (now in its second edition) and The Psychology of Physical Attraction.

 

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