05 June 2019
Top speakers from the commercial and academic worlds will showcase their work and the latest developments in their field at our Psychology Means Business conference in London.
The day will cover:
Consumer behaviour – understanding customer needs and how and why people choose to buy goods and services: speakers include Dr Cathrine Jansson-Boyd, author of Consumer Psychology, and Dr Jane Leighton, director of consumer neuroscience at Nielsen.
Behavioural science, behaviour change and decision making: speakers include Robbie Tilleard from the Behavioural Insights team, Dr Richard Wright, director of behavioural science at Unilever, and Colin Strong, global head of behavioural science at IPSOS.
Designing products and services for usability – human-computer interaction, human factors and user experience: speakers include Professor Neville Stanton from the University of Southampton, talking about autonomous vehicles, and Dr Duncan Brumby of the UCL Interaction Centre.
People management: speakers include Dr Michael Rennie of Sandhurst talking about leadership and Dr Karl Mackie of the Centre for Effective Dispute Resolution talking about negotiation. Dr Nigel MacLennan will run a workshop on creativity.
Dr James Barr, chair of the society’s London and Home Counties branch, said:
“An understanding of people is fundamental to running any organisation, whether it is in the private sector, public sector or third sector.
One aim of this conference is to raise awareness of the benefits psychology can bring and give some pointers to how people can make the first steps, for example through hiring specialists or building in-house capabilities.
Another aim is to help increase awareness, in those considering a career in psychology, of the very wide range of exciting opportunities available.”
Psychology Means Business takes place at Imperial College London on Tuesday 9 July.