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Behaviour Change

Changing Behaviour: Making Better Decisions

03 October 2016

Psychologists have been gathering evidence about the significant strengths and potential pitfalls of human decision-making for decades, yet not enough has been done to apply this knowledge where it could really make a difference.

The purpose of this document is to help us understand our own psychology and the ways in which unconscious psychological biases and errors can influence our thinking, with the ultimate aim being to help us stop falling into this 'bias trap' so often.


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