Consumer and Marketing

Retailers who evoke feelings of times past could make shoppers more willing to spend lots of money, according to a new
Restaurants may find they receive more negative reviews from customers when the weather is bad, a study has discovered.
Products that attract negative reviews could still sell well - as long as the customer write-ups include polite modifiers, according to a new
The layout of a buffet can have a significant impact on what people will choose to fill their plates, with many going for the items they come across first rather than what they truly desire.  
Consuming has become a lifestyle and is no longer a requirement for survival.
Ad-man James Vicary generated excitement and discomfort in equal measure back in the 50s when he boasted about the success of his "subliminal adverts".
People who are addicted to shopping spend so much because they believe doing so will improve their mood.
Individuals are less likely to purchase a product if it is the only option available.
The taste of food could be influenced by the cutlery used to eat it, new research has suggested.
A person's overall evaluations of their experiences are often shaped by the social context in which these events take place.
Consuming sweetened drinks increases the risk that a person might suffer from depression, new research has suggested.
A person's behaviour at auctions is influenced by both their emotions and the time pressures of such events.
Consumers are more likely to make emotional decisions at the last minute, rather than be objective about their choices.
A new study published in the Journal of Consumer Research has explained why consumers are more likely to purchase a product if it is familiar and are less likely to buy an item they have previously ignored.
We used to rely on word-of-mouth or expert critics to help us choose our purchases, be that a planned holiday or a movie rental.
Wealth and optimism both play a part in the average person's level of happiness.
The rise and rise of the British pound shop may have contributed to a change in consumer behaviour.
Positive emotion displayed by staff members working in retail can have a contagious effect on consumers.
Whether it's messages on smartphone Apps or the old fashioned way on billboards, radio and TV, advertisers bombard us relentlessly.
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