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Consumer and Marketing

Sweetened drinks and the risk of depression
Consuming sweetened drinks increases the risk that a person might suffer from depression, new research has suggested.
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Emotions and time pressures of auctions
A person's behaviour at auctions is influenced by both their emotions and the time pressures of such events.
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Last-minute decisions are not objective
Consumers are more likely to make emotional decisions at the last minute, rather than be objective about their choices.
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Why shoppers prefer familiar products
A new study published in the Journal of Consumer Research has explained why consumers are more likely to purchase a product if it is familiar and are less likely to buy an item they have previously ignored.
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The psychology of online reviews studied
We used to rely on word-of-mouth or expert critics to help us choose our purchases, be that a planned holiday or a movie rental.
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Wealth and optimism lead to happiness
Wealth and optimism both play a part in the average person's level of happiness.
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Pound shops changed consumer behaviour
The rise and rise of the British pound shop may have contributed to a change in consumer behaviour.
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Happy staff make customers happy too
Positive emotion displayed by staff members working in retail can have a contagious effect on consumers.
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Humour reduces our resistance to ads
Whether it's messages on smartphone Apps or the old fashioned way on billboards, radio and TV, advertisers bombard us relentlessly.
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