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Research Digest: Why it's hard to persuade people with facts
An effective way to correct people’s falsely held beliefs is to address them directly with evidence. However, such rebuttals can sometimes backfire, leading people to double-down on their original position.
A new paper discussed on our Research Digest blog suggests why. When people read information that undermines their identity, this triggers feelings of anger and dismay that make it difficult for them to take the new facts on board.