Lads' mags may echo hostile sexist attitudes

Hostile sexist attitudes are sometimes legitimised through magazines aimed at young men, new research has suggested.

The study, to be published in the Society's British Journal of Psychology, showed that many people cannot distinguish between the rhetoric used in 'lads' mags' and comments made by convicted rapists.

In addition, the investigation, which was carried out by psychologists from Middlesex University and the University of Surrey showed the majority of males identified themselves more with the language expressed by the sex offenders.

Dr Miranda Horvath, a Chartered Psychologist said: "These magazines support the legitimisation of sexist attitudes and behaviours and need to be more responsible about their portrayal of women, both in words and images."

She noted these types of publication can give the expression that being sexist is a normal and acceptable way to behave, when in fact it is a topic that needs to be challenged and rejected.

These findings have received widespread interest from national media, including the Mail on Sunday and the Daily Mirror, and from international media including the Daily India