John Amaechi OBE is a Society member

John Amaechi – former NBA basketball star, social entrepreneur and member of the British Psychological Society – was awarded an OBE for his services to sport and to the voluntary sector  in the recent Birthday Honours List.

Followoing his retirement from basketball John Amaechi pursued a masters in marriage and family therapy before moving to work in organisational settings and personal performance.  He is a member of both the American Psychological Association and the British Psychological Society and also a senior fellow at the Applied Centre for Emotional Literacy, Learning and Research.

Today his organisation Amaechi Performance Systems works with institutions to help them maximise their human capital. He also works with high profile individuals on individual performance coaching.

After serving as a sporting ambassador for Amnesty International at the Beijing Olympics in 2008, John Amaechi became an Amnesty International Ambassador. He is a director of the Diversity Board of the London Organising Committee for the Olympic Games, which sets the strategy for the procurement, recruitment and standards for every employee, supplier and volunteer for the 2012 Olympic and Paralympic games effort.

Kate Allen, Director of Amnesty International UK, said: “Amnesty International has worked with John Amaechi for a number of years, across a variety of areas of work. We have enjoyed his support, contribution and enthusiasm in a range of human rights campaigning.

“John works closely with Amnesty on LGBT rights, and often acts as a spokesperson on these issues. He is dedicated to ensuring that the world of sport operates within a human rights ethos, and to promoting a greater understanding of human rights in all sports.”

John Amaechi played for the Cleveland Cavaliers, Orlando Magic, Utah Jazz and Houston Rockets in the National Basketball Association.  He lead England’s Basketball squad to its first-ever international medal, at the Melbourne Commonwealth Games, in 2006.