Drug information centre Frank is relaunched

A new advertising campaign has been launched encouraging teenagers to get in touch with the impartial information service Frank, which offers advice to people regarding the dangers of taking drugs. The Home Office announced the scheme this week, which is aimed at youngsters aged between 11 and 18.

Frank aims to reduce the demand for drugs by highlighting the risks involved in taking them and gives guidance to those concerned about peer pressure and dangerous situations.

Dr Derek Indoe, a Chartered Psychologist and Chartered Scientist, said: "Anything that gets young people talking about real issues related to drugs and debunks the idea we need substances to be happy is to be welcomed.

"Frank provides a sofa on which to talk about reality and evidence and debunk the glamour of the 'the buzz' and 'out of body experiences'."

In 2010-11 there were more than 2.5 million visits to Frank's website and some 300,000 calls to its helpline.

The Frank website underwent a makeover recently allowing users to share their stories by video and text and to learn more about the dangers of being involved in drugs.