Chartered Psychologist is NSPCC ambassador

The National Society for the Prevention of Cruelty to Children (NSPCC) has unveiled a new text service that aims to promote instant reports of child abuse to its helpline. Free and available 24 hours a day, the text number is 88858 and can be used across the UK.

Chartered Psychologist Dr Linda Papadopoulos, who is known for her appearances on numerous television shows, has been named as the NSPCC's first ever Helpline Ambassador.

The expert noted that sending a text message is quick and immediate and can be done from any location - be it at home or out and about.

"So if you're worried about a child, the message is simple. Don't delay, text the Helpline today," she added.

The launch has come about after an NSPCC survey revealed individuals are unlikely to report child abuse unless they act straight away.

Recent research co-authored by Sarah Anderson, Assistant Professor of Epidemiology at Ohio State University and Robert Whitaker, Professor of Public Health and Paediatrics at Temple University found that the obesity levels in children can be affected by the relationship they have with their parents.