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Psychologists have developed the first scientific test of everyday charisma

15 August 2017

“Figures such as Princess Diana, Oprah Winfrey, Mahatma Gandhi, Ronald Reagan, and Adolf Hitler share this triumphant, mysterious, and fascinating descriptor”, write the authors of a new paper on charisma.

And yet, they add, “the empirical study of charisma is relatively young and sparse, and no unifying conceptualization of charisma currently exists”. The research and theorizing that has been done has focused on charismatic leadership, they explain, neglecting the everyday variety.

In their paper in Journal of Personality and Social Psychology the University of Toronto researchers describe how they developed their new six-item measure “The General Charisma Inventory” (GCI), and they show how scores on the CGI are associated with people’s persuasiveness and likeability.

Read more on our Research Digest blog.

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