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BPS News

Beyond the invisible gorilla

30 August 2018

It’s well-known that we can miss apparently obvious objects in our visual field if other events are hogging our limited attention.

The same has been shown for sounds: in a nod to Daniel Simons’ and Christopher Chabris’ famous gorilla/basketball study that demonstrated “inattentional blindness”, distracted participants in the first “inattentional deafness” study failed to hear a man walking through an auditory scene for 19 seconds saying repeatedly “I am a gorilla”.

Now, two new studies separately show that a very similar effect occurs in relation to touch (inattentional numbness) and to smell  (inattentional anosmia). 

Click here to read more about these studies on our Research Digest blog

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