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An Introduction to Working with the Media

General information

A one-day immersion in the media - newspapers, magazines, radio and television - with lots of hands-on experience. The course is organised by the Press Committee of the British Psychological Society. It is particularly aimed at Division, Section, Special Group and Branch Officers who handle media liaison, although other Society members and non-members are welcome. This course is designed to give a general introduction to how the media operates, as well as introducing some of the skills necessary in media liaison (e.g. press release writing and interview techniques).

Course contents

The day is split into a series of presentations and exercises designed to give participants as much opportunity as possible to try their hand at the skills being discussed.
  • Press Conference Exercise - How to give one; what journalists want; students role-play a news journalist; producing copy; the language and structure of a news story; forbidden words; setting the agenda, etc.
  • Finding the Story Exercise - What is it journalists look for? What makes one story newsworthy and another not? Using real examples you will identify the news angles in a number of pieces of research.
  • Media Releases - Their usefulness, design, content and form; practical writing exercise; targeting and distribution; do's and don'ts.
  • Being Interviewed - The procedures and protocols; 'off the record'; setting an agenda; preparing yourself; in the studio; editing, etc.

Registration fees

2008 fees are £133 per person for Society members and £166 per person for non-members. All fees are inclusive of VAT.

Timings

This course commences at 9.30 a.m. and finishes at approx. 4.30 p.m.

Future training dates

8 December 2008

Payment

Cheques are to be enclosed with the application form, payable to The British Psychological Society. Mastercard/Visa/American Express/Switch and Delta card payments are also accepted. Just fill in the appropriate section of the form. If your credit card company uses a different address from the one you have given, please quote this. All payments will be processed on receipt of completed application forms.

Registration forms

If you would like to apply for a place on one of the above courses, please download the registration form:

Media Training Course Application Form

Each course is limited to a maximum of 15 participants so please book as early as possible.

 


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