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Team GB's athletes are being assisted in their bids for Olympic glory by the support of the home crowd.

"I feel like I've let myself down, let my coaches down, let everybody I've ever trained with down, let my mum and dad and brother down."

A sports psychologist has played an important part in Britain's rowing success in the Olympics.

The Premiership rugby union club London Waps and the mental health chairty Mind have announced that they are to work in partnership.

Top athletes, including Team GB's gold medalist Greg Searle, have come out of retirement especially to compete in London 2012.

“Perfectionism is an unwillingness to accept any standards or condition that is other than absolutely faultless and free from defects” says Ellis Cashmore in Sport and Exercise Psychology: The Key Concepts.

(Picture of Nadia Comaneci. Credit: Dave Gilbert)

Nadia Comaneci

The winning streak from the rest of the Great British team assisted Andy Murray in his efforts to win Olympic gold.

As the whole country shares in the elation of athletes enjoying Olympic success, people understand that these achievements represent the culmination of years of training.

On a treadmill in the gym

As previously reported, the UK Anti-doping (UKAD) hopes that Squeaky the Duck will discourage athletes from using drugs at this year's Olympics.

With Team GB, today (1 August 2012), winning its first gold medals of the Games, Great Britain appears to be gaining momentum.

(Photo of London 2012 Olympic medals. Photo credit: London 2012)

Olympic Medals. Credit: London 2012