Making an impact is increasingly central to the work of academics. Working with the media is a key way to ensure that our work is disseminated widely and reaches an audience beyond the academic community. It is also fun and very rewarding.
This workshop will explore why it is important to engage with the media across a wide range of outlets including TV, radio, print media and social media. It will then describe how this can be best achieved and the different ways academics can reach out. The workshop will involve information giving, problem solving, case examples and small group working and will aim to increase communication skills and decrease any barriers for working in this way.
Jane Ogden is a professor in health psychology at the University of Surrey where she teaches psychology nutrition, dietitian, veterinary and medical students. She is a regular contributor to the media through articles for newspapers and magazines, as a consultant and presenter for a number of TV programmes, as the 'expert' for radio programmes and has a regular column in The Conversation.
The British Psychological Society,
30 Tabernacle Street,
|10:00||Welcome and coffee|
|10:30||Intro: Why it is important to engage with the media (Talk)|
|11:00||Barriers to engaging with the media (Group work)|
|11:30||Outlets for engaging with the media (Talk)|
|13:00||How to engage with the media (Written work - case examples & group work)|
|13:30||How to engage with the media (Spoken skills - case examples & group work)|
This event is organised by the British Psychological Society and administered by KC Jones conference&events Ltd.
Tel: +44 (0)1332 224505
Email: [email protected]