Engaging with the media can take you a long way outside of your comfort zone but, used correctly, it can be an incredibly effective way to get your research, thoughts or expertise out to a huge number of people and maximise the impact of your work.
Rather than research or viewpoints sitting in a journal picking up the occasional citation, using different channels within the media (social media, online, print and broadcast) to spread your findings far and wide will ensure your work is picked up by stakeholders, other researchers and politicians so it can be used to make a real difference in policy.
This session will help you identify your key messages, develop a positive social media presence, highlight effective ways to work with journalists and teach you how to give a written and broadcast interview.
With the Research Excellence Framework (REF) looking at the impact of any work researchers can use the media to spread their findings far wider than a journal. Practitioners can make their name in their speciality and have clients come to them, reducing requirements for marketing.
This session will cover three key areas: How to develop a positive social media presence, how to work with online and print journalists and how to conduct a radio or TV interview. By the end of the session you should feel more confident in working out your key messages, engaging with journalists and keen to get going on spreading your stories.
To prepare participants for working with broadcast journalists a camera will be used on the day and the participants will be recorded taking part in an interview. The footage will be deleted after the session as it will be used purely to help participants reflect on how they are getting their messages across in the interview.
Anyone in a role where they need to speak to the media or are tasked with promoting their research. There are no pre-requisites in terms of knowledge or experience required. This will be more of an introduction to working with the media so if someone has already had media training and works with the media regularly they may not benefit as much.
BPS London Office
30 Tabernacle Street
- To identify and hone key messages from a piece of research
- To feel confident with the online persona you portray through social media
- To be able to portray key messages in interviews (both written, phone and broadcast)
- To feel confident in talking to a journalist.
Participants are asked to bring with them a piece of research, policy or white paper they would like to promote or use to practice on.
Dr Josephine Perry MBPsS is a BPS Trainee Sport and Exercise Psychologist who runs a consultancy based in London. She began training in Psychology in 2013 after a 17 year long career in communications. Josephine has taught hundreds of business executives how to identify their key messages, engage with journalists and to spread their stories far and wide across the media, with stakeholders and in front of politicians. With her knowledge of the media she is keen to see psychologists work effectively with journalists to raise awareness of the profession as a whole and, more specifically, of the important work undertaken by psychologists.
Helen Croydon is a best-selling author, journalist and broadcaster. As a journalist she’s written for almost all national newspapers including The Telegraph, The Times, The Sunday Times, The Mail and magazines such as Psychologies, Top Sante, Best, Cosmo and more. Specialising in social trends and consumer investigations she regularly interviews psychologists and academic experts for her pieces. She has experience both behind the camera as a freelance producer for ITV News, and in front of the camera as a commentator on current affairs, regularly appearing on Sky News, Newsnight, BBC Breakfast, This Morning, Woman’s Hour and more. She is also a successful media trainer, coaching communication teams, academics and entrepreneurs on increasing media presence.
|Non-Members||£240.00 (£200.00 +VAT)|
|Society Members||£150.00 (£125.00 + VAT)|
Please note: online bookings will close on 3 April 2017. Please call +44 (0)1952 214065 for availability after this point.
To pay by cheque or request an invoice (a purchase order is required for invoices) please complete and return the registration form.
Please note that we are only able to accept invoice requests at least 6 weeks before the event date.
For further information on booking please contact:
+ 44 (0)1952 214065
BPS Events - Bookings
PO Box 87