Media Training: Introduction to Working with the Media
A general course designed to help people interact clearly and effectively with journalists. It will provide an introduction to how the media operates, as well as to relevant skills such as press-release writing and interview techniques.
09:30 Registration/Tea and Coffee
09:45 Course introduction
10:00 Workshop starts
12:40 - 13:10 Lunch
16:30 Workshop ends
The day is split into a series of presentations and exercises designed to give participants as much opportunity as possible to try their hand at the skills being discussed.
Press Conference Exercise - How to give one; what journalists want; delegates role-play a news journalist; producing copy; the language and structure of a news story; setting the agenda and other topics.
Finding the Story Exercise - What is it journalists look for? What makes one story newsworthy and another not? Using real examples you will identify the news angles in a number of pieces of research.
Media Releases - Their usefulness, design, content and form; practical writing exercise; targeting and distribution; do's and don'ts.
Being Interviewed - The procedures and protocols; setting an agenda; preparing yourself; in the studio; etc.
Whether you're a complete beginner or looking to update your skills, you will find this training session stimulating and enjoyable.
Learning outcomes and objectives
The course enables delegates to:
- understand what it’s like to be a journalist
- recognise what stories would interest journalists
- learn how and when to contact journalists
- write a news release
- be interviewed, with some practice.
Wendy Barnaby is a freelance journalist and former chair of the Association of British Science Writers. She makes radio programmes for the BBC and the Australian Broadcasting Corporation, and her radio work has been shortlisted for the prestigious GlaxoSmithKline annual awards for excellence in science journalism. She is Editor of People & Science, the magazine published by the British Science Association and has written for many publications, including Nature and New Scientist. Her book, The Plague Makers, is a clear and accessible introduction to biological weapons for people who know nothing about them.
Wendy teaches science writing on the MSc in Science Communication at Imperial College London. She has taught media communication for the British Psychological Society since the mid 1990s and currently conducts communication courses for other organisations including the Biotechnology and Biological Sciences Research Council and the National Trust.
Dr Maryon Tysoe CPsychol FBPsS
While psychology correspondent on the weekly magazine New Society, she won the Periodical Publishers Association award for Technical Writer of the Year, regarded as the ‘Oscar’ for specialist writing in UK magazines.
Maryon has written several books aimed at communicating academic research accurately to a lay audience in an accessible and engaging way, one of which, Love Isn’t Quite Enough: The Psychology of Male-Female Relationships, reached number 48 in the Sunday Times bestseller list.
She has also broadcast on radio (BBC Radio 4 in particular) and television, and has written for magazines and national newspapers (e.g. The Guardian and The Independent).
Maryon has taught media communication for The British Psychological Society since 1986, was a member of the Press Committee for many years and is a former Editor of the Society’s monthly magazine The Psychologist.
- Society members: £200 + VAT
- Society non-members: £280 + VAT
How to book:
To pay by cheque or request an invoice complete and return the registration form.
Please note that we are only able to accept invoice requests more than 6 weeks before the event date.
Tel. +44(0)116 252 9925