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Media skills

01 October 2018 9:00 am - 5:15 pm
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This is a bespoke proactive PR and media workshop designed specifically for senior leaders, clinicians and key spokespeople for organisations.

This training will empower you with the media interview skills needed for a proactive approach to raising the profile of your organisation. We will also prepare you to handle more challenging interviews on serious issues and crisis situations.

We will give you a structure and set of tools to conduct successful media relations in future.

This course will be tailored to individuals on the workshop and their particular specialities. This workshop will start with a good overview of the media, what makes news and what is newsworthy. Our emphasis will be on proactivity and being more news reactive helping you understand the potential news value within your organisation.

The main part of the training is highly practical. You will take part in a series of realistic print, radio and TV interviews. The key to our course is Playback Analysis Technique. We show how to prepare, plan and take control of all types of media interviews. We record every interview and analyse them to highlight positive and negative aspects. A strong team-building element develops naturally through the workshop, as participants are encouraged to support each other during the training. The ultimate aim is to build confidence and ensure that participants feel comfortable and confident in all future dealings with the media.

The workshop will cover:

  • How to spot a potential news story
  • How to be “news reactive”
  • How to raise the profile of your organisation
  • Media interviews – live, as live, studio and down the line
  • Identifying and developing your own key messages.
  • Handling success and crisis media interviews
  • How to spot and control a potential media crisis
  • Crisis and success, print and broadcast media interviews
  • Protecting and enhancing your reputation

A DVD will be provided to each participant for practical media interviews they undertake during the training.

A free phone rehearsal service will be offered for each participant in the future – should they need this at short notice before an important media interview.

Target audience 

Senior leaders, clinicians and key spokespeople for organisations.

BPS London Office
30 Tabernacle Street

Learning Outcomes 

  1. What makes a news story and how a journalist thinks
  2. How to be proactive with your news agenda
  3. How to prepare your key messages
  4. How to use the media to promote your success stories effectively
  5. Key principles of dealing with the media
  6. The importance of respecting journalist deadlines
  7. How to prepare for a media interview effectively
  8. How to handle a media crisis
  9. Our 3 R’s crisis media interview formula
  10. Tips on voice, eye contact and body language
  11. Taking control of media interviews
  12. How to handle tough or difficult questions and avoiding pitfalls or traps
  13. How to communicate key messages about your issues
  14. How to get your major points across by being assertive in interviews
  15. To show grace and have confidence under pressure
  16. Show you how to sound authoritative and confident


Participants will be sent a short questionnaire for completion and an overview of the day prior to the workshop

Facilitator: Andrew Carapiet 

Andrew Carapiet has been a media trainer for the past eighteen years and is a former BBC Television and Radio Producer. Andrew has been a journalist for twenty years, mainly with the BBC as a Television Producer on national news programmes, broadcast from TV Centre in London.

Andrew has worked as a Producer on The Ten O’Clock News, The SixO’Clock News and BBC Breakfast News, as well as Breakfast with Frost. He has conducted media interviews with national politicians at the highest level – including interviewing Mrs Thatcher on one occasion and John Prescott on four separate occasions as well as interviewing local Members and Officers for BBC Radio and TV. He set up the Sports Unit for BBC News in 1993 and served for a year on the Ten Year Strategy Committee for the BBC’s News & Current Affairs Directorate. He left the BBC in 1995 to set up Britain’s first National Cable Channel for the Mirror Group, where he worked as a Programme Editor and Senior Producer. He has also worked as a Producer for BSkyB on Sky News and Sky Sports. Andrew has been a Media Trainer since 1991.


09:00 Registration and refreshments
09:15 Workshop starts
13:00 Lunch (provided)
17:15 Workshop ends
Non-Members £475.00 (£395.83 + VAT)
Society member  £250.00 (£208.33  + VAT

This workshop is part funded by the Society for its members.

Please note: online bookings will close on 28 September 2018

Terms and conditions apply.

For further information please contact [email protected]




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