How to set up and market your own business

Workshop outline:

  1. Why start your own business?
  2. Coming up with a business idea
  3. Business planning
  4. Key factors to consider: building an infrastructure (incl. office space, people management, information management, insurance, contracts etc. – tailored to psychologists e.g. setting up a private practice, working as a freelancer etc.)
  5. Business ethics
  6. Financial considerations
  7. Marketing your business (This will be in the form of group work – groups will be asked to create a market
  8. Strategy for a business idea and feedback to class)
  9. Questions & close.

It is hoped that the workshop format will be quite interactive allowing participants to contribute throughout. Recent psychological theory and research findings from high impact peer-reviewed journals will primarily be applied to the personal developmental benefits of running one’s own business and employing effective marketing strategy. The session will be illustrated with real-life examples of business and marketing plans.

Provisional timetable

09:30 Registration/Tea and Coffee
10:00 Workshop starts (there will be a break for lunch)
16:30 Workshop ends

Details

The course is intended for members of the Society who considered starting their own business and would like some practical advice about how to do so.

Learning outcomes and objectives

  • To be able to present one’s own business idea as a clear plan and with confidence
  • To be aware of the ethical considerations when starting one’s own business
  • To be aware of the key factors to consider when setting up and maintaining an infrastructure for a new business
  • To be aware of the basic principles of business finance
  • To be aware of the factors which impact on marketing strategy
  • To be able to put the learning outcomes into practice as a business owner.

Facilitator: Maria Kordowicz MBPsS

After four years of freelance practice as a healthcare management consultant, Maria is the founder and director of a successful healthcare management and training company, Akord People Limited. Maria is a trainer for the healthcare sector, and is passionate about sharing her experience of the challenges and opportunities of establishing and marketing her own business.
Maria brings ten years of experience of working in healthcare to Akord People, spanning a broad range of settings and service providers. She holds degrees in Psychology, Mental Health Studies and Public Policy & Management and is currently studying towards a King’s College London doctorate exploring general practice organisational performance. Maria is also a published academic author.

Booking information

Fees:

Non-Society Member: £240 (£200 + VAT)
Society Member: £156 (£130 + VAT)
DOP Member: £114 (£95 + VAT)
Concessions: £72 (£60 + VAT)

From 14 January 2013:

Non-Society Member: £252 (£210 + VAT)
Society Member: £168 (£140 + VAT)
DOP Member: £117 (£97.50 + VAT)
Concessions: £74 (£61.67 + VAT)

Persons eligible for concessionary rates are student members of the Society, graduate members registered under Rule 15.ii (studying in the UK and not subject to income tax), Rule 21 (retired) members, and members who are unemployed. For evidence of unemployment, we will require a copy of your job seekers allowance book.

How to book:



Please note: online bookings will close 24 hours prior to the event. Please call +44 (0)116 2529512 for availability after this point. 

To pay by cheque or request an invoice complete and return the registration form

Please note that we are only able to accept invoice requests at least 6 weeks before the event date.

Location: 
Dates: 
22/07/2013
Contact Information: 

BPS Learning Centre

Tel: +44 (0)116 252 9925
Fax: +44 (0)116 227 1314

Organiser: 
Division of Occupational Psychology Learning a Living & BPS Learning Centre