A clear idea of innovation: A practical approach to being creative and making sure your ideas stick

The workshop draws together extensive research and practical experience to provide participants with a simple, systematic process (CLEAR IDEA©) for creatively generating and implementing solutions to challenges at work. The training is based on the work of the Economic and Social Research Council’s Centre for Organization and Innovation (COI) based at the University of Sheffield. During its 10-year history, COI researchers studied hundreds of private and public sector organizations to identify the major facilitators and inhibitors of innovative solutions. The CLEAR IDEAS model has been created as a way of transferring our research findings into practice.

This approach has been developed over five years through working with collaborators such as Tetra Pak, the BBC, Seams Ltd, Rolls-Royce Engines, the NHS, Sheffield City Council, SYP Police, SYP Fire and Rescue and the former Department of Trade and Industry. Evidence of impact from past workshops shows that using the CLEAR IDEAS approach can really help participants to maximize organizational outcomes and enhance value for money in service provision. 

The workshop will introduce a range of tools and techniques for analyzing opportunities and generating highly creative solutions, with guidelines on how to effectively implement those innovative approaches in the workplace. The workshop will involve small groups of participants working on important work-related problems they have already identified in advance. The full-day workshop will be conducted to introduce the CLEAR IDEAS methodology and techniques, with a particular focus on developing analytic and creative thinking techniques.

"Dr Kamal Birdi and his team have developed a model that is adaptable, applicable and relevant in todays current economic climate" - 2012 delegate.

"Very practical and useful workshop on innovation. Would recommend to everyone as who doesn't need to be more innovative?" - 2012 delegate.

Provisional timetable
09:30 Registration/Tea and Coffee
10:00 Workshop starts (there will be a 30min break for lunch)
16:30 Workshop ends


The course is intended to be open to anyone and no previous specialist knowledge is required. Delegates will be asked to bring with them a work related issue that they would like to work on during the workshop.

Learning outcomes and objectives 

By the end of the full-day training course, participants will:

  • be able to explain a systematic process for generating, choosing and implementing new creative solutions 
  • be able to use analytic thinking techniques to identify major causes and effects underlying situations
  • be able to use a variety of creative thinking techniques to generate large numbers of ideas
  • understand how to select the best ideas generated using systematic principles
  • be able to identify key strategies for implanting new ideas

Facilitator: Dr Kamal Birdi CPsychol

Dr Kamal Birdi has been engaging in research and practice in the areas of organisational innovation, learning and performance for nearly twenty years at the Institute of Work Psychology. He is a Senior Lecturer at The University of Sheffield, a Chartered Psychologist and registered Occupational psychologist. He has worked and advised extensively on issues of evaluating and improving the impact of employee training and development interventions, including the development of the TOTADO training evaluation model. In the domain of creativity, he has widely investigated different methods of developing employee innovation and assessing the facilitators, inhibitors and consequences of organisational innovation. His new practical training system (CLEAR IDEA), designed to enhance the innovativeness of employees, has been run with hundreds of participants from private and public sector organisations in the UK and overseas. In 2010, he was given the DOP Academic Contribution to Practice Award for his efforts to improve organisational processes.

Booking information


Non-Society Member: £240 (£200 + VAT)
Society Member: £156 (130 + VAT)
DOP Member: £114 (95 + VAT)
Concessions: £72 (60 + VAT)

From 14 January 2013

Non-Society Member: £252 (£210 + VAT)
Society Member: £168 (£140 + VAT)
DOP Member: £117 (£97.50 + VAT)
Concessions: £74 (£61.67 + VAT)

Persons eligible for concessionary rates are student members of the Society, graduate members registered under Rule 15.ii, Rule 21 members, and members who are unemployed. For evidence of unemployment, we will require a copy of your job seekers allowance book.

How to book

To pay by cheque or request an invoice, complete and return the registration form.

Please note that we are only able to accept invoice requests more than 6 weeks before the event date.

Thu, 09/05/2013 (All day)
Contact Information: 

BPS Learning Centre

Tel: +44 (0)116 252 9925
Fax: +44 (0)116 227 1314

Division of Occupational Psychology Learning a Living & BPS Learning Centre