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The day is split into a series of presentations and exercises designed to give participants as much opportunity as possible to try their hand at the skills being discussed.
- Press Conference Exercise - How to give one; what journalists want; students role-play a news journalist; producing copy; the language and structure of a news story; forbidden words; setting the agenda, etc.
- Finding the Story Exercise - What is it journalists look for? What makes one story newsworthy and another not? Using real examples you will identify the news angles in a number of pieces of research.
- Media Releases - Their usefulness, design, content and form; practical writing exercise; targeting and distribution; do's and don'ts.
- Being Interviewed - The procedures and protocols; 'off the record'; setting an agenda; preparing yourself; in the studio; editing, etc.
This course commences at 9.30 a.m. and finishes at approx. 4.30 p.m.
Our tutors are all experienced PR, media and broadcast professionals.
Facilitator: Wendy Barnaby is a freelance journalist and former chairman of the Association of British Science Writers. She makes radio science programmes for the BBC and the Australian Broadcasting Corporation, and her radio work has been shortlisted for the prestigious GlaxoSmithKline annual awards for excellence in science journalism. She is Editor of People & Science, the magazine published by the British Science Association and has written for many publications, including Nature and New Scientist.
Wendy teaches science writing on two postgraduate university courses: the MSc in Science Communication at Imperial College London; and the MSc in Science, Culture and Communication at the University of Bath.
A graduate of Sydney University, Wendy joined the Australian diplomatic corps before switching to journalism. Among her publications, The Plague Makers (Vision, latest ed 2002), gives a general audience an insight into biological warfare.
Facilitator: Dr Maryon Tysoe is a Chartered Psychologist and a Fellow of The British Psychological Society.
Maryon held research and teaching posts at the Universities of Surrey, Sussex and Kent before deciding to write full-time.
While psychology correspondent on the weekly magazine New Society, she won the Periodical Publishers Association award for Technical Writer of the Year, regarded as the ‘Oscar’ for specialist writing in UK magazines.
Since then Maryon has written several books aimed at communicating academic research accurately to a lay audience in an accessible and engaging way, one of which, Love Isn’t Quite Enough: The Psychology of Male-Female Relationships, reached number 48 in the Sunday Times bestseller list.
She has also broadcast on radio (BBC Radio 4 in particular) and television, and has written for magazines and national newspapers (e.g. The Guardian and The Independent).
Maryon has taught media communication for The British Psychological Society since 1986, was a member of the Press Committee for many years and is a former Editor of the Society’s monthly magazine The Psychologist.
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Approved CPD
